Community Outreach

The Coachella Valley Firebirds are committed to serving our community. In collaboration with strategic partners, we are developing programs, initiatives and events that aim to educate, encourage and promote a healthy lifestyle.

Street Hockey
The Coachella Valley Firebirds are introducing the sport of hockey to kids of all ages throughout the Coachella Valley. The Firebirds Street Hockey Program is designed to teach the fundamentals of hockey, discipline and leadership. Our program can accommodate players with different skill levels, from beginners to elite. Our goal is to develop hockey players and to get them ready for the ice when our Firebirds come to town this fall. Sign up for upcoming clinics with our partners:

Desert Recreation District


Boys & Girls Club

Reading Program
The CVF Reading Program is designed to encourage and educate our youth.  In collaboration with our local school districts and libraries, we will fabricate a rewards program that will help students meet their reading goals.  In efforts to improve student focus, memory, empathy and communication skills, we will reward them with Firebirds prizes as they reach their reading milestones.  

Community Events
The Coachella Valley Firebirds are committed to participating and attending community events.  You will see us at fairs, festivals, parades and many other events.  Sign up for our newsletter to learn more about upcoming events.

Community Partnerships
We are extremely happy to announce our partnership with the After School Education and Safety (ASES) program at Coachella Valley Unified School District, YMCA, Desert Recreation District, Desert Sands Unified School District and the Boys & Girls Club.

Community Contacts
Want to learn more about all our community programs? We want to hear from you! Please contact:

Shannon Miller, VP of Branding & Community Relations,

Zoe Miller, Manager Hockey Programming & Community Relations,

Arturo Aviles, Community Engagement Manager,

Community Operations

Shannon Miller

Shannon Miller

VP of Branding and Community Open Full Bio
Zoe Hickel

Zoe Hickel

Manager, Hockey Programming & Community Relations Open Full Bio
Arturo Aviles

Arturo Aviles

Community Engagement Manager Open Full Bio