Este es territorio de los Firebirds!
The Coachella Valley Firebirds are proud to announce the launch of Los Firebirds, a bold new brand identity designed to ignite pride, belonging, and cultural connection across our desert community. Far more than a theme night, Los Firebirds is a year-round movement powered by culture, family, and comunidad (community) – a promise that hockey belongs to everyone.
Este es territorio de los Firebirds!
The Coachella Valley Firebirds are proud to announce the launch of Los Firebirds, a bold new brand identity designed to ignite pride, belonging, and cultural connection across our desert community. Far more than a theme night, Los Firebirds is a year-round movement powered by culture, family, and comunidad (community) – a promise that hockey belongs to everyone.
MISSION STATEMENT
To ignite pride, belonging, and cultural connection across the Coachella Valley by celebrating Hispanic heritage and welcoming all people into a more inclusive, community-driven hockey experience—one where everyone sees themselves in the story.
BRAND ETHOS
Los Firebirds is a movement powered by culture, family, and comunidad (community). It’s not a theme night—it’s a promise: that hockey belongs to everyone. From the kids learning to skate to the abuelitas (grandmas) cheering in the stands, Los Firebirds is how the Coachella Valley shows up, together. We’re not here to impose—we’re here to build, with and for the people.
BRAND ETHOS
Los Firebirds is a movement powered by culture, family, and comunidad (community). It’s not a theme night—it’s a promise: that hockey belongs to everyone. From the kids learning to skate to the abuelitas (grandmas) cheering in the stands, Los Firebirds is how the Coachella Valley shows up, together. We’re not here to impose—we’re here to build, with and for the people.
BRAND OBJECTIVE
Embed Los Firebirds into the daily cultural and emotional life of the Coachella Valley through year-round, authentic representation and engagement—making hockey a source of identity, pride, and unity for everyone.
Los Firebirds is the Firebirds through the eyes and heart of Coachella Valley’s vibrant culture—rooted in Hispanic heritage, but open to all. It’s a celebration of community, unity, and shared orgullo (pride), designed to reflect and uplift every voice in the desert. It’s not an initiative—it’s a living, growing branch of our family. Los Firebirds invites everyone to the experience—not just to watch, but to belong.
Los Firebirds is the Firebirds through the eyes and heart of Coachella Valley’s vibrant culture—rooted in Hispanic heritage, but open to all. It’s a celebration of community, unity, and shared orgullo (pride), designed to reflect and uplift every voice in the desert. It’s not an initiative—it’s a living, growing branch of our family. Los Firebirds invites everyone to the experience—not just to watch, but to belong.
FIREBIRDS TICKETS
